• Skin Care 100% Natural


Short Summary

Clean & Pure 100% natural and Australian made skin care products with a direct marketing platform to China. Excellent ROI, currently distributed domestically and with international supply agreements. Factory, systems and staff already in place.

Highlights

  • Proven market uptake, unique formulations, high forecast revenue
  • We are sold by market leading pharmacy chains, Terry White, Amcal, Go Vita
  • Full feasibility completed, expected revenue, overhead and NPV
  • Into our 3rd year and forecasting profit by 2019 FY
  • Unique direct maketing platform with massive potential

Overview

Target
A$600,000
Minimum
A$25,000
Investment Raised
N/A
Previous RoundsN/A
StageAchieving Sales
Investor RoleAny

The Business
  • 1) 100% natural skin care ranges, started with lip balms. We have 8 SKU's in production and another 3 developed. Using unique ingredients and processes that give us an advantage in the market. Distributing to~100 stores around Brisbane and Northern NSW. New distribution contracts being rolled out now with 450 possible outlets in Vic, 2,000 in Qld, Walmart online USA, Malaysia export agreement 120 stores. 2) A WeChat based platform for selling Australian products direct to consumers in China, using MLM software. We have over 1,600 SKU's on this platform including warehousing, sales are picked, packed and posted to consumers direct into China. With unique supply agreements in place for Lorna Jane, Mater, Pharmacy products and infant formulas.

    The Market

    Skin care is the fasted growing market within Australia and the world. Tinted lip treatments are the fastest growing section of skin care. The largest seller in China (Mentholatum) sells 100m units per annum (or 273,000 per day). Australian products are in high demand in China, some of these products are now being restricted to the Daigou market (eg. infant formula sold behind counters). We have access to these high demand products and have processes to build profiles up of new brands. Other platforms operating in similar way have generated over 10m members and sell over $1.5m AUD per day. Experienced staff and process in place to achieve targets. Our lip balm is now the No.1 seller on eBay Australia (search "lip balm")..

    Progress/Proof

    Our manufacturing lab can produce 100,000 lip balms per month, 20,000 soaps and 100,000 Skin Repair. Our lip balm range is readily adopted in Chemist shops and health food outlets. Selling between 15 - 70 per month per outlet and when positioned in a side by side comparison with direct competition such as Burts Bees or Hurraw we out sell. Reaching the no.1 selling spot on eBay (using "lip balm" as search result) regularly in top 5. New distribution outlets are being added monthly eg. Service Stations, Independent Grocer, Friendly Grocer, Discount Drug Store and finalising etc. Direct marketing platform is now completed, with company structures setup in Australia, Hong Kong and China. Beginning marketing early August.

    Objectives/Future

    Grow our brand domestically and bring into production new SKU's. We are negotiating with Malaysia for export right now and we have the approval to start upload on Walmart online sales system. We will go through CIQ approval in China and start selling our products offline. Start our marketing campaign on our Direct Marketing Platform into China. Wholesale supply in place for pharmacy and a wholesale agreement in place with Lorna Jane. Grow to ~1m members and replicate platform with products from other area's of the world and other categories. Opening our own shops in Australia and China (similar to Lush brand).

    Assets

    Trademark approvals Australia & China
    Companies established China, Hong Kong & Australia
    Bank accounts established in China, Hong Kong & Australia.
    Wholesale supply agreements.
    Web domains AOYOGO.com, cleanandpure.com.au, cleanandpure.cn, cpskin.com.au, cpskin.cn
    WePay and Alipay accounts setup
    Weibo social media
    Insta, facebook
    eBay search "lip balm" our products come up within top 5 position.
    Trained staff and processes.
    Google search for Clean & Pure our website cpskin.com.au comes up no.1
    loads of magazine and news paper coverage
    animation ads
    Chinese staff, translations etc.
    brochures, packaging, in-house design, R&D, formulations
    factory established


    Skin Care 100% Natural

     Skin Care 100% Natural QR Code
    • Product Code: INV00001
    • Reward Points: 1
    • Availability: 1
    • $25,000.00

    • Price in reward points: 10000

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